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Financial Services Marketing Insights What we now call "marketing" began long before the name was coined. In the mid-1800s, taking a trip salespersons dressed "snake oil" and other tonics in fancy packaging and proclaimed their virtues to a gullible public. New marketing applications quickly proliferated in the belief that marketing could make numerous new things possible in essentially any service situation. For more than a century, application, experience and ultimately method have actually helped marketing evolve from unrefined beginnings into today's sophisticated practices. Consumer item companies have actually been the leaders in the marketing field and have taken the undeniable lead as the developers of marketing's finest practices. While sophisticated marketing methods have actually generated customer giants, a lot of monetary services companies needed to be dragged, kicking and yelling, into the era of sophisticated marketing. The Advancin...

Financial Services Marketing Insights What we now call "marketing" started long before the name was created. In the mid-1800s, taking a trip salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications quickly multiplied in the belief that marketing might make many new things possible in practically any company situation. For more than a century, implementation, experience and eventually technique have assisted marketing develop from crude starts into today's sophisticated practices. Consumer item companies have actually been the pioneers in the marketing field and have taken the undeniable lead as the creators of marketing's best practices. While sophisticated marketing methods have actually generated customer giants, most financial services firms had to be dragged, screaming and kicking, into the age of sophisticated marketing. The Advancing State of Financial Services Ma...